Blog #1
For this assignment, I will be examining how different companies advertise for soaps and how they incorporate rhetoric into these advertisements.
Dove Soap Advertisement:
This Dove soap advertisement incorporates both pathos and logos to encourage viewers to purchase Dove soap rather than others. Although Dove is a soap, the advertisement makes Dove seem superior to other "soaps" that strip your skin. The advertisement incorporates logos via the pictorial representation of Dove vs. "Soap." Using a grater to represent "soap" suggest that any products other than Dove will be extremely rough on one's skin. While the picture of the Dove soap seems smooth and moisturizing. No one wants to use a soap that is rough on one's skin, and this advertisement appeals to that sentiment shared by many viewers. The bottom of the advertisement reads "see proof." This makes viewers curious about the logic that Dove has to offer to support this advertisement.
Dial Soap Advertisement
Pathos and Logos is used in this Dial soap advertisement to encourage viewers to purchase this soap. The advertisement reads "healthier skin, healthier you." Including this quote serves as a way to incorporate logos. The advertisement appeals to the emotions of the many viewers who are are seeking ways to improve their overall health. Many people don't think of soap as having an impact on their health and will be more likely to purchase a soap that will play a role in making them healthier. The image in the ad appeal to the viewer by including a coconut and water portraying that moisture and natural nutrients are found in this soap.
Irish Springs Soap Advertisement
Pathos is used in this Irish Spring soap advertisement. The image used in the ad appeals to the emotions of mainly male viewers. The strong arm flexing biceps coming from the soap suggests that this soap is used by strong men or other athletic individuals. "Concentration Awesome" found at the top of the add suggest that alot of nutrients are included in the soap that could possible play a role in increasing one's strength.
**After completing this assignment, I found that most companies rely solely on pathos when advertising for soaps. They appeal to the viewers emotions regarding beauty, healthy skin, and nutrients. Very few advertisements incorporated pathos or ethos into their advertisements.
Great job comparing the soap companies and how they advertise to their customer. It seems most companies focus mainly on pathos because it is very easy to have an emotional effect on the general public. I like how Dove shows other soaps have the feeling of a cheese grater, I think that might be slightly exaggerated but it is probably a good marketing tactic. The Irish Spring add was very basic didn't seem to contribute very much to the Rhetorical Triangle like the others did. I compared beer adds and ran into a similar problem with a Dos Equis advertisement.
ReplyDeleteI agree that the Dove advertisement includes Pathos and Logos. I think that it is important to add the see more and save a dollar, I think that might add some Ethos, because it is saying that they are willing to prove that their soap is better, because of the dollar off providing credibility.
ReplyDeleteYour observations are great and I completely agree with the fact that they use both pathos and logos. The companies do a very good job of making their product seem superior to all other brands, whether by comparing soap to a grater or by personifying the soap bottle with an extremely large arm, showing strength and "concentrated awesome." I like that you found two different advertisements that can appeal to both male and female viewers, both in separate ways.
ReplyDeleteAs a marketing major, I've enjoyed seeing the different ads you've picked. I too have found that health and beauty ads target the pathos approach.
ReplyDelete