Blog #1
For this assignment, I will be examining how different companies advertise for soaps and how they incorporate rhetoric into these advertisements.
Dove Soap Advertisement:
This Dove soap advertisement incorporates both pathos and logos to encourage viewers to purchase Dove soap rather than others. Although Dove is a soap, the advertisement makes Dove seem superior to other "soaps" that strip your skin. The advertisement incorporates logos via the pictorial representation of Dove vs. "Soap." Using a grater to represent "soap" suggest that any products other than Dove will be extremely rough on one's skin. While the picture of the Dove soap seems smooth and moisturizing. No one wants to use a soap that is rough on one's skin, and this advertisement appeals to that sentiment shared by many viewers. The bottom of the advertisement reads "see proof." This makes viewers curious about the logic that Dove has to offer to support this advertisement.
Dial Soap Advertisement
Pathos and Logos is used in this Dial soap advertisement to encourage viewers to purchase this soap. The advertisement reads "healthier skin, healthier you." Including this quote serves as a way to incorporate logos. The advertisement appeals to the emotions of the many viewers who are are seeking ways to improve their overall health. Many people don't think of soap as having an impact on their health and will be more likely to purchase a soap that will play a role in making them healthier. The image in the ad appeal to the viewer by including a coconut and water portraying that moisture and natural nutrients are found in this soap.
Irish Springs Soap Advertisement
Pathos is used in this Irish Spring soap advertisement. The image used in the ad appeals to the emotions of mainly male viewers. The strong arm flexing biceps coming from the soap suggests that this soap is used by strong men or other athletic individuals. "Concentration Awesome" found at the top of the add suggest that alot of nutrients are included in the soap that could possible play a role in increasing one's strength.
**After completing this assignment, I found that most companies rely solely on pathos when advertising for soaps. They appeal to the viewers emotions regarding beauty, healthy skin, and nutrients. Very few advertisements incorporated pathos or ethos into their advertisements.
